My Approach to Creating Strategic Impact
DesignOps & research systems built right
I organize the chaos—finding insights you already have, identifying critical gaps, and building systems so your team can actually find and use research when they need it.
No guessing, only evidence
Every decision is backed by user research, data, or cognitive science—not opinions. You'll always know why and can defend it with evidence.
Partnership, not just deliverables
I'm your strategic thought partner who challenges assumptions and pushes for what's best for users, not just what's easiest.
Strategic prioritization over feature sprawl
Every yes is a no to something else. I help you focus on the 20% of work that drives 80% of the value—and say no to everything else.
Seamless Design-to-Code Handoff
I build design systems that mirror your codebase—same variables, same components. Designs ship accurately with fewer bugs and faster timelines.
Done is better than perfect
I design for what we can build now while keeping an eye on next. Real users teach us more than endless internal debates.
Accessibility isn't optional
Every design meets WCAG 2.1 AA standards from day one. Good UX is accessible UX—no compromises.
AI-Powered Efficiency
AI accelerates my research analysis and workflows, cutting analysis time by 30+ hours per month. Deeper insights, faster.
What Makes Me Different?
My unique combination?
PhD-level understanding of how people actually think and learn, including how to develop products that minimize extraneous cognitive load
15 years as an educator with authentic insight into how products succeed or fail
Hands-on expertise building 0-to-1 products and WCAG-compliant design systems
AI-powered workflows that maximize insights while cutting research analysis time
I've repeatedly walked into established companies that have existing products but no dedicated UX, and acted as their "founding designer," building entire design functions from scratch with measurable results like 25% increase in NPS, 41% increase in diagnostic completion and an ISTE Best in Show award. I've also designed and built custom online presences for many small businesses, giving me practical insight into what drives real-world adoption across company sizes and industries.
The result? I don't just design interfaces—I translate user psychology into strategic product decisions that drive real adoption.
You're not just getting a designer who theorizes. You're getting a partner who's proven they can transform feature-factory chaos into evidence-based products that users actually use.
Whether you're an established company or a growing business building your first strategic online presence, let's get to work!
Featured Case Studies
Strategy, ResearchOps & DesignOps
Established comprehensive UX Strategy, ResearchOps and DesignOps frameworks and workflows
Rebuild & Refresh for Usability & Engagement
Quickly developed an 18-month UX strategy to create the best possible user impact in conjunction with cross-functional priorities, resulting in the largest back to school release in company history and an ISTE "Best in Class" award for "Secondary Education"
o to 1 Re-imagine and Rebuild
Re-imaged and rebuilt a bloated product with a focused set of features that solved user needs.
Advocating, Designing & Building
Utilized user research to advocate for the design and rebuild of the state educator evaluation web app using design thinking.
My Product Designer Origin Story
Designed, developed and validated an EdTech application to support students as they designed their own science experiments as PhD dissertation.